Ugly Duckling

BRANDING/IDENTITY LOGO DESIGN STRATEGY

Duration

1 Year

Team

Zipporah Fraser

My Role

Designer

Software Used

Illustrator

Indesign

A take on a beloved classic "the ugly duckling". Using the main character of this classic, I incorporated it into many of my design projects including packaging and game design concepts

Chocolate Packaging

Branding featuring the ugly duckling. The focus was on making the character friendly and approachable. I wanted to develop a chocolate bar that gave a feeling of a pocket sized book.

Concept Art

Packaging

Game Concept

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